Rue Gilt Groupe

My work at Gilt and Rue La La brands.

As two well established luxury fashion e-commerce brands, they needed to upkeep marketing campaigns, social media, and acquisition efforts to retain and acquire customers.

RGG Projects: Text

RGG Projects: Work

RGG Projects: Pro Gallery

Short Form Vs. Long Form Email | Gilt Brand

These emails aim to reach the international customer base of Rue Gilt Groupe, specifically of the Gilt brand. This market demands luxe brands; hence imagery selection had to be of recognizable brands and ones with an elevated feel.

After multiple trials, Gilt showed that customers reacted better to shorter emails. The longer or the more information in an email, the click-through rate, and website visitation is much lower than with more concise and visually impactful assets.

RGG Projects: Text

RGG Projects: Pro Gallery